Why I'm starting a notebook
Public thinking, not polished essays. Why I'm carving out a corner of the web for ideas in progress.
For a long time, I kept ideas in Notion, in scratch files, in Slack DMs to myself. Most of them died there.
The thing is, I don't write to teach. I write because writing is how I actually think — the only reliable way I have to find out what I believe about something. Speaking it out loud doesn't work the same way. Talking to ChatGPT doesn't work the same way. Writing in private mostly doesn't either; if I'm not expecting anyone to read it, I let the hard parts stay vague.
So this is a small public corner for thinking out loud.
What you'll find here
Working notes on building products, working with founders, and the ideas I'm chewing on between client engagements. Some posts will be short — half-formed observations. Some will be longer when an idea earns it.
What I'm trying to avoid:
- Polished "thought leadership" posts written backwards from a conclusion.
- LinkedIn-flavored takes designed to be agreed with.
- Anything I wouldn't say to a friend over coffee.
If a post here turns out to be wrong, I'd rather leave it up with a note than quietly delete it. The record of being wrong is more useful than the appearance of having always been right.
A note on bilingualism
The main site is English and Arabic. The notebook will be too, when it makes sense — not every post will exist in both languages, because forcing translation makes me think about presentation instead of the idea. I'll write whichever language the thought is in.
That's the whole plan. Thanks for stopping by.